Legal Disclaimer

1. Legal Identity & Governing Jurisdiction

1. All e-commerce transactions and website services are operated under the trading name Hekvlen, with business premises located at the above Birmingham address and subject to the laws of England and Wales, United Kingdom.
2. Every sales contract generated by customer orders complies with core UK legislation: Consumer Rights Act 2015, Consumer Contracts Regulations 2013, Consumer Protection Act 1987, Unfair Contract Terms Act 1977 and UK GDPR (Data Protection Act 2018).
3. Any disputes arising from website access, product purchase, equipment use or service delivery shall be submitted exclusively to the competent courts of England and Wales for resolution.
4. No clause within this Disclaimer shall invalidate or restrict the statutory consumer rights protected by mandatory UK consumer law. Critically, we cannot exclude or limit liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, as prohibited by UK unfair contract regulations.

2. Website Content & Information Accuracy Disclaimer

1. All content published on this site, including product photographs, technical parameters, functional introductions, size charts, fitness demonstration content, pricing data, workout guidance and promotional rules, is provided for general reference and shopping guidance only. Such material does not constitute professional medical diagnosis, certified sports coaching or formal legal consultancy advice.
2. Fitness, weight loss, muscle gain and body shaping outcomes displayed across product pages are individual demonstration results only. Actual training effects vary substantially based on personal physical condition, exercise frequency, movement standard, metabolism and daily maintenance. Hekvlen does not guarantee identical fitness improvements for any individual customer.
3. We reserve the absolute unilateral right to adjust product specifications, packaging styles, retail prices, discount mechanisms and website content at any time without sending separate advance notifications to users. If abnormal orders are created due to system glitches, manual price input errors or page display malfunctions, we retain full authority to cancel such invalid orders unilaterally and issue full refunds without additional compensation liability.
4. This website may embed hyperlinks to third-party external platforms for customer convenience. Hekvlen does not endorse third-party merchants, nor accept joint liability for their product quality, transaction security, delivery performance or after-sales disputes. Users access all external links entirely at their own risk.
5. We make no warranty that all website information remains error-free, comprehensive or real-time updated, and shall not compensate economic losses incurred solely from customers relying on webpage descriptive content.

3. Sports & Fitness Equipment Usage Risk Liability Disclaimer (Core Protective Clause)

1. Inherent sports risk reminder: All physical training carries unavoidable hazards including muscle strain, joint sprain, bruising, accidental falls and temporary physical discomfort. Customers must independently assess their personal health status before operating any fitness equipment.
2. Restricted user group notice: Customers living with hypertension, heart disease, cardiovascular disorders, chronic joint damage, pregnancy, acute illness, physical disability or long-term chronic medication must consult a qualified medical practitioner before using fitness products; cease usage immediately upon experiencing dizziness, sharp pain or abnormal bodily discomfort.
3. Hekvlen shall not be held accountable for personal injury, property damage or financial compensation resulting from the following user conduct:
   • Operating equipment beyond its official load capacity, designated usage scenarios and functional scope;
   • Unauthorised disassembly, refitting, structural modification or replacement of original spare parts contrary to the official user manual;
   • Incorrect installation, unreasonable placement, lack of periodic safety inspection and continued use of aged, cracked or damaged products;
   • Insufficient pre-workout warm-up, irregular movement posture, excessive training volume and other non-standard workout habits;
   • Product deformation, fracture and secondary damage caused by improper storage, humid environments or external violent impact;
   • Physical discomfort and sports injuries stemming from individual physical differences and bodily limitations.
4. Our warranty obligation is confined solely to manufacturing defects confirmed via factory inspection. All losses triggered by human error, improper operation and inherent sports risks shall be fully borne by the purchasing customer.

4. Intellectual Property Rights Statement

1. All intellectual property rights associated with this website exclusively belong to Hekvlen, covering the “Hekvlen” brand trademark, webpage layout design, original marketing copy, professionally shot product images, graphic design materials, promotional videos, logos and all original site content. These creative works receive legal protection under the UK Copyright Act, Trademark Act and international intellectual property protection treaties.
2. No individual, enterprise or third-party organisation may copy, download, screenshot, reproduce, edit, disseminate or utilise our brand images, text and product materials for commercial promotion, resale and profit-generating activities without our formal written authorisation.
3. Upon verification of unlicensed intellectual property infringement, we reserve all legal remedies including platform complaint filings, cease-and-desist notices, civil litigation and full claims for economic losses arising from infringing conduct.

5. Personal Data & UK GDPR Compliance Provisions

1. Personal information collected during order submission and website browsing includes full name, delivery address, contact telephone number, email address and payment verification data. All personal data is only utilised for order confirmation, logistics coordination, after-sales follow-up and customer notification, processed strictly in compliance with UK GDPR and the Data Protection Act 2018.
2. We will never sell, rent or disclose customers’ private personal information to unrelated third-party commercial organisations without users’ explicit opt-in consent. Customers may submit a formal request via help@hekvlen.shop at any time to enquire, amend or permanently erase their personal data free of charge.
3. Cookie tracking deployed across the website complies with EU ePrivacy regulations; users may adjust cookie acceptance permissions through the website pop-up consent window at any time.

6. Force Majeure Liability Exemption

7. Policy Revision & Final Interpretation Right

1. Hekvlen reserves the unilateral right to revise, supplement and update this Legal Disclaimer, alongside the Shipping Policy, Refund Policy, Privacy Policy and Terms of Service, to align with updated UK consumer legislation, cross-border logistics regulations and internal business operational adjustments.
2. All revised clauses take immediate legal effect upon publication on the dedicated policy page of our official website, and no separate individual email notifications will be distributed to existing customers.
3. Customers who continue to browse the website, place new orders or utilise our services after policy updates shall be deemed to have fully accepted the latest revised terms. The final interpretation right of all website service rules and policy provisions belongs exclusively to Hekvlen.